SOMETIMES RECYCLING WORKS A TREAT. MOST TIMES, NOT SO MUCH.

Despite best intentions, current environmental practices have its focus on doing less harm rather than improving the environment and the economy.

Too often it starts out with a problem (unsustainable packaging) and then simply repeats it by recycling it. It’s expensive and wasteful and at best only makes us feel better about deforestation and plastic pollution, but offers no final solution. The quicker we realise this the quicker we can implement supply chains of the future that design, produce, consume, and reuse sustainable materials in a manner that is balanced economically and environmentally.

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